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Intro


LinguiSearch

Market Research & Consulting

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Intro


LinguiSearch

Market Research & Consulting

 

LinguiSearch is a boutique qualitative market research consultancy committed to helping customers gain a competitive edge through better, more informed decisions.  Utilizing linguistic analytic techniques, we gather qualitative data through individual interviews, focus groups, dyads, triads and other qualitative methods.

We help clients ensure that the messages they intend to communicate to target customers are the messages these customers actually walk away with.  We analyze the way in which customers use and understand language -- and how this impacts the way effective communications should be crafted, tested and refined.

 
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Capabilities


CAPABILITIES

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Capabilities


CAPABILITIES

Our research approach is founded in linguistics – we analyze how an audience uses and understands language.  The language used by customers gives deep insight into:

  • The relationships between products (or brands) and respondents.
  • Respondents’ thought and decision-making processes, and how well (or poorly) a message fits into those processes.
  • The motivational potential of a message.

Any type of qualitative market research will benefit from this approach. Be it exploratory research, brand positioning, message/lexicon development, war-gaming, or creative concept, sales aid or journal ad testing, all require understanding how customers think, and the logic links that take them from point to point in their decision-making process.

Linguistic analysis is not based on “gut instinct,” nor is it a shallow tally of what a respondent likes or dislikes. Rather, it is a meticulous and disciplined approach which delivers highly valuable insights, actionable recommendations, and uncovers implications that go beyond the immediate objectives to provide direction for longer term strategies.

Capabilities Include:

  • Exploratory Market Assessment
  • Brand/Corporate Identity and Image
  • Promotional and Marketing Strategy
  • Pre-Launch Positioning Strategy
  • Post-Launch Re-Positioning
  • Promotion & Message Development & Testing
  • Product Concept Testing
  • Journal Ad & Sales Aid Development & Testing
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Healthcare Experience


HEALTHCARE EXPERIENCE

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Healthcare Experience


HEALTHCARE EXPERIENCE

LinguiSearch, Inc. focuses solely on the healthcare industry and, as a result, has experience interviewing a wide variety of key actors in this arena.  LinguiSearch consultants have worked with Fortune 500 companies such as Pfizer-Warner Lambert Consumer Division, Bristol Myers Squibb, Wyeth-Ayerst. 

LinguiSearch consultants have extensive experience across a wide range of research categories and have conducted research with all major healthcare audiences including, but not limited to:

Therapeutic/Drug Categories

  • Analgesics
  • Anxiolytics
  • Antibiotics
  • Antidepressants
  • Antiemetics
  • Antiepileptics
  • Antifungals
  • Antihyperlipidemics
  • Antihypertensives
  • Antihypoglycemics
  • Antipsychotics
  • Antiulcer Agents
  • Bronchodilators
  • Contraception
  • Herbal Supplements
  • Hormone Replacement Therapy
  • Hypnotics
  • Oncology
  • OTC Products
  • Sleep Aids
  • Vaccines

Disease States/Treatment Areas

  • Allergy
  • Asthma
  • Cardiovascular
  • Diabetes
  • Gastrointestinal Conditions
  • Hypertension
  • HIV/AIDS
  • Mental Health
  • Neurological Disorders
  • Oral Health Care
  • Pain Management
  • Travel Medicine
  • Women’s Health/Reproduction

Healthcare Audiences

  • Physicians and Surgeons
  • Dentists
  • Physicians’ Assistants
  • Dental Hygienists
  • Nurses
  • Nurse Practitioners
  • Home Health Administrators
  • Pharmacists
  • Patients/Consumers
  • Sales Representatives
  • Hospital Executives
  • Point-of-care Coordinators
  • IV Admix Supervisors
  • Directors of Hospital Pharmacy
  • Office Managers
  • Group Purchasing Organization Decision Makers
  • Managed Care Decision Makers
  • Formulary Decision Makers
  • Pharmacy Benefit Managers
  • Regulatory Decision Makers
  • Legislators
  • CRO Executives

Other Healthcare Topics

  • Blood Glucose Meters
  • Ultrasound Machines
  • Laboratory Quality Control Software
  • Physician Specific Computer Systems (Hardware & Software)
  • Hospital Pharmacy Distribution Systems
  • Medicare/Medicare Risk Plans
  • DTC
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Transparent Process


TRANSPARENT PROCESS

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Transparent Process


TRANSPARENT PROCESS

LinguiSearch utilizes a transparent process specifically developed to generate optimal messaging. 

This methodology relies on individual interviews that are iterative in nature (e.g., the stimulus changes from interview to interview).  LinguiSearch moderator/analysts employ a psychiatric interviewing technique, and apply real-time semiotic and language analyses to meet the desired objectives.  The process is divided into four key steps:

  • Vision,
  • Moderating,
  • Analytics / Analysis,
  • Recommendations.

A more detailed description of the process can be found on here on our website.

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History


EXPERIENCE, TRACK RECORD, and SCOPE

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History


EXPERIENCE, TRACK RECORD, and SCOPE

All LinguiSearch market research professionals have at least 19 years’ experience in strategic and tactical market research, are expert in qualitative research design and methodology, are skilled moderators in great demand from clients, and are meticulously trained in linguistic analytic techniques.

All projects are designed, managed, and conducted by senior market research experts. Clients deal with a single LinguiSearch MR professional throughout all phases of the entire project; from RFP to presentation of results, and even beyond. The value of a project’s qualitative data need not expire upon delivery of the final report. Useful insights into new or unexpected situations can often be gleaned from past project’s qualitative data, and we are a resource for you, even after the project is complete.

Adept in both traditional and innovative techniques, we can apply our services to virtually any qualitative market research need.

  • Exploratory Research: Deep investigation into the mindsets of your audience.
  • Brand Image & Positioning: Determine most unique, compelling space for your brand.
  • Lexicon Development: Identify customers’ words for your ideas.
  • Message Development/Communication Platform Research: Build a compelling message.
  • Needs Analysis/Drivers & Barriers Research: Explore an audience’s attitudes and value drivers (both internal and external) from a multi-dimensional perspective.
  • Decision-Making: Identify customer logic links that create the most effective path to purchase/use.
  • Objection-Handling: Overcome barriers and develop responses to frequently asked questions.
  • Label Comprehension: Ensure labels are understood.
  • Physician-Patient Dialogue: Facilitate meaningful doctor/patient interaction.
  • Concept/Journal Ad/Detail Aid Evaluation & Testing: Measure reactions, meaning, and motivation, and diagnose & correct executional issues inhibiting message effectiveness.
  • Name Testing: Identify positive and negative associations with names, both in and out of context.
  • War Gaming: Maximize opportunities and shore up defenses against competitors.

We have extensive experience in all qualitative data-gathering techniques, including IDIs TDIs, focus groups, & small group discussions, observational/ethnographic interviews, in person or remote, with or without web-enhancement. Additionally, we are experienced with most respondent types, specialties, and therapeutic categories and our capabilities are global in scope.