LinguiSearch consultants are trained to not only pose the appropriate question, but to critically listen to respondent replies as they relate to overall project goals and objectives, probing, as appropriate, to gain maximum depth and insight.

  • Interviews are conversational in nature. We critically listen to respondents to understand the ideas that are truly important, and to identify words and phrases that best express those ideas.
  • Discussion guides are designed to dig beneath surface responses, explore underlying thoughts and attitudes, and capture true respondent mindset.
  • We carefully probe generalizations, ambiguities, contradictions, gaps, and word meaning to build a complete picture of respondent mindset, attitudes, preferences, and decision-making.