LinguiSearch utilizes a transparent process specifically developed to generate optimal messaging.
This methodology relies on individual interviews that are iterative in nature (e.g., the stimulus changes from interview to interview). LinguiSearch moderator/analysts employ a psychiatric interviewing technique, and apply real-time semiotic and language analyses to meet the desired objectives. The process is divided into four key steps described below.
The goal of our projects are to develop a message blueprint and key message elements which are:
The first step in this process is to make sure that the Vision of the project and the methodology are in align with one another. To do this we start by:
There are many vendors who will take on a job, but few who become a part of your team who is concerned with your ablility to meet you overall objects.
LinguiSearch consultants are trained to not only pose the appropriate question, but to critically listen to respondent replies as they relate to overall project goals and objectives, probing, as appropriate, to gain maximum depth and insight.
Consultants critically analyze language as data to identify and map the core meaning and motivational potential of specific language. Particularly effective in separating the intellectually interesting from potentially behaviorally motivating. Linguistic analysis identifies how respondents’ use of specific words and phrases impact:
This permits us to identify how the sequencing of message elements (ordering of words, phrases, and ideas), the context or situation within which the communication occurs, and the specific words and phrases with which the message is crafted impact a respondents’ understanding of and reaction to the message, and to make recommendations on changes designed to maximize impact.
We are known for providing highly valuable insights, actionable recommendations, and implications that go beyond immediate research objectives to provide direction for longer term strategies.
LinguiSearch, Inc. helps you overcome your marketing challenges by providing clear, logical and actionable recommendations, which are: